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  <title>Awesome Ads - RSS Feed</title>
  <link>http://www.crankmychain.com</link>
  <description>Crank My Chain TV !</description>
  <item>
   <title>Busche/Montgomery Bike</title>
   <description><![CDATA[This video was shown on #BikeCheck June 6. This is a brief behind the scenes look into the now famous SPY ToC cycling commercial featuring Matthew Busche and Mike Montgomery. Considered to be the most unique road bike action caught on film in recent memory, this short doco features unseen, crazy footage of Montgomery doing ridiculously sick stuff on a Specialized bike built for the road. He even manages to pull off a superman back flip—known to be the first time anyone has ever done one on that kind of bike. Under the creative direction of its CEO Michael Marckx, the California based eyewear brand SPY built this unique commercial to be a playful expression of its youthful, irreverent point of view by bringing an action sports mentality to road cycling, as well as sending a "Youth Against the Old Guard" message. The idea was this: Matthew Busche—Spy athlete and 2011 US National Road Race Champion—trains a lot. To be the best requires tremendous focus and hard work—which equates to pain and monotony. To get through it, Busche says his mind drifts in and out of daydreams. Told through the prism of Busche's daydream, the :30 diversion takes viewers on a journey with him as he imagines himself hitting the alluring trails of California's coastal mountain ranges and doing some crazy stuff on a bike strictly built forpavement. SPY asked its mountain bike freestyle rider Mike Montgomery (Teams Specialized and Monster Energy) to stunt double for Busche's wildest fantasies of doing things on his road bike that no one else<b>...</b>]]></description>
   <pubDate>Thu, 07 Jun 2012 15:08:58 -0700</pubDate>
   <link>http://www.crankmychain.com/spy-optic/buschemontgomery-bike-video_f003ebe52.html</link>
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   <media:title type="plain">Busche/Montgomery Bike</media:title>
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   <title>The Messenger</title>
   <description><![CDATA[This video was shown on #BikeCheck May9. Client: New Products Creative Director: Alexander Strizhelchik Brand Manager: Egor Plasetsky Production: ESSE Production House Director: Antoine Manceaux DOP: Sven Siegrist Producers: Polina Velichko&amp;Vitaliy Sheremetiev Agency: Banda Creative Director: Pavel Klubnikin Senior Art Director: Egor Petrov Senior Copywriter: Yaroslav Serdiuk Account manager: Masha Tsarik Music: SKRILLEX - Bangarang]]></description>
   <pubDate>Thu, 10 May 2012 14:06:00 -0700</pubDate>
   <link>http://www.crankmychain.com/non-stop-energy/the-messenger-video_084bf2bc0.html</link>
   <media:content url="http://www.crankmychain.com/videos.php?vid=084bf2bc0" type="video/x-flv" medium="video">
   <media:title type="plain">The Messenger</media:title>
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   <title>Bicycle Store X Levi's Commuter</title>
   <description><![CDATA[This video was shown on #BikeCheck May9. Le biCyCle Store Paris se revêt de jean pour lancer en exclusivité nationale Levi's Commuter. Une nouvelle ligne de vêtements adaptés aux cyclistes urbains. « Ride, live, and work in one pair of jeans! » Une nouvelle technologie de tissu ultra-résistant et waterproof, une bande réfléchissante au revers du pantalon, unpassant à la ceinture pour glisser son antivol... rien n'est laissé au hasard dans le design de cette collection capsule Levi's mêlant haute technologie et coupe parfaite. LEVI'S® COMMUTER EST UNE COLLECTION SPÉCIALISÉE DE VÊTEMENTS MULTIFONCTIONS CONÇUS POUR LES CYCLISTES DU MONDE ENTIER.]]></description>
   <pubDate>Thu, 10 May 2012 13:51:28 -0700</pubDate>
   <link>http://www.crankmychain.com/levis/bicycle-store-x-levis-commuter-video_03445d4fd.html</link>
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   <media:title type="plain">Bicycle Store X Levi's Commuter</media:title>
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   <title>The Spherovelo - a revolution balance bike for 1-2 year olds</title>
   <description><![CDATA[This video was shown on #BikeCheck A16. Meet the newest member of the Early Rider family. It''s the first and only ride on in the world that is able to help young children (ages 1-2) to make the connection between their senses (vision, pressure, equilibrium...) and their motor system. Some might call it balance but it's really more about the co ordination of our muscles in response to what we see and feel. The reason it's so important - is that this is the age when we're first making this connection as well as when we're most open to experiential learning. The reason is never been achieved before is that it requires a ride on that's unstable (so the child is required to effect some control - like with a bike) but at the same time safe (unlike a bicycle) and this is the tricky bit. The key is that the product is based upon spheres - it's based upon the fundamental principle that a ball able to move freely will just relocate, it's not tippy like a wheel. And so by replacing wheels with a certain arrangement of spheres we've been able to simulate a bike but with increased lateral forgiveness so that it becomes very difficult for a child to fall of or fall onto - and if they were too it can only happen in a harmless fashion. Genius!]]></description>
   <pubDate>Tue, 17 Apr 2012 10:12:37 -0700</pubDate>
   <link>http://www.crankmychain.com/early-rider/the-spherovelo-a-revolution-balance-bike-for-1-2-year-olds-video_761d46297.html</link>
   <media:content url="http://www.crankmychain.com/videos.php?vid=761d46297" type="video/x-flv" medium="video">
   <media:title type="plain">The Spherovelo - a revolution balance bike for 1-2 year olds</media:title>
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   <title>Transition TR250 stop motion build</title>
   <description><![CDATA[This video was shown on #BikeCheck A6. To celebrate our video release, we're giving away a new Transition TOP frame. Like Binary Bike on Facebook to enter. Check out www.binarybike.com for the story behind the video.]]></description>
   <pubDate>Mon, 09 Apr 2012 13:04:00 -0700</pubDate>
   <link>http://www.crankmychain.com/binary-bike/transition-tr250-stop-motion-build-video_bc2e87b66.html</link>
   <media:content url="http://www.crankmychain.com/videos.php?vid=bc2e87b66" type="video/x-flv" medium="video">
   <media:title type="plain">Transition TR250 stop motion build</media:title>
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   <title>Rock-It Bicycle Delivery</title>
   <description><![CDATA[This video was shown on #BikeCheck A6. Shot by Zoe Prinds-Flash Edited by Sean Ryan Cook Cycle Extraordinaire-Ben "Benji SK" Davies Windpower-Kayla Dotson Rain-Nick "Gibbers" Snowflakes-Ayo Hail-Leifo Director of Headnods-Def Leppard Assistant to the Director of Headnods-Jimmy Bones]]></description>
   <pubDate>Mon, 09 Apr 2012 13:03:01 -0700</pubDate>
   <link>http://www.crankmychain.com/rockitdelivery/rock-it-bicycle-delivery-video_0a7cd98fb.html</link>
   <media:content url="http://www.crankmychain.com/videos.php?vid=0a7cd98fb" type="video/x-flv" medium="video">
   <media:title type="plain">Rock-It Bicycle Delivery</media:title>
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   <title>Bike Butterfly</title>
   <description><![CDATA[This video was shown on #BikeCheck A6. Inventor and cycling enthusiast Michael Wallis talks about his invention. Audio - Springtime Lament by The Bad Things (Instrumental) www.bikebutterfly.com http www.movemakeshake.co.uk http]]></description>
   <pubDate>Mon, 09 Apr 2012 12:58:19 -0700</pubDate>
   <link>http://www.crankmychain.com/wwwbikebutterflycom/bike-butterfly-video_28ad68a47.html</link>
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   <media:title type="plain">Bike Butterfly</media:title>
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   <title>1970's AMF Evel Knievel bikes TV commercial</title>
   <description><![CDATA[This video was shown on #BikeCheck M13. A 1970's (circa mid 1970's) TV commercial for the AMF Evel Knievel bikes made by the AMF Wheel Goods division - The Evel Knievel Hot Seat (similar to the 1970's Hot Cycle and Big Wheel) and the Evel Knievel Motorcross Bike.]]></description>
   <pubDate>Wed, 14 Mar 2012 13:19:28 -0700</pubDate>
   <link>http://www.crankmychain.com/amf-wheel-goods/1970s-amf-evel-knievel-bikes-tv-commercial-video_83978228c.html</link>
   <media:content url="http://www.crankmychain.com/videos.php?vid=83978228c" type="video/x-flv" medium="video">
   <media:title type="plain">1970's AMF Evel Knievel bikes TV commercial</media:title>
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