VeloCity 2009 Promo Video

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BRUSSELS, BELGIUM plays host to the 2009 VeloCity bicycle conference. Here is their great promo video which they showed at the recent 2007 VeloCity in Munich, Germany.

Evan from the Bicycle Transportation alliance turned my onto this video and here is what he had to say at the BTA blog.

It's up! The promotional video for VeloCity 2009 in Brussels, which I got to see at VeloCity 2007, has been posted to the web (view here).

The video just makes me happy. It includes so many pieces of bike culture — kids riding together, racers and elevator-users, bikes on transit, police on bikes, mechanics, and playful people. It's hard to imagine such a singularly joyful video being produced by the government here — kids riding on handlebars? BMXers riding down stairs? people without helmets?

My favorite part is the scene excerpted in the picture — a man pretends to ride the painted-on bicycle on the street. Hooray!

For those unfamiliar with Brussels, it's not a very bike-friendly place (I think 2% mode share), but they're working on it. They probably call themselves "The Capital of Bicycling" because they're where the EU is based. But Brussels travellers will recognize the elevator in the movie, and how nice it is for the lazy among us in getting up that hill.

Enjoy!

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